If you’re making a film for the first time, music licensing can feel like an entirely different language. You’ll hear terms like: • sync • publishing • master • one-stop • clearance …and suddenly you're asking yourself, "Should I have studied law?" But before diving into the licensing process, it helps to understand one important thing: songs are like pie. Now you're thinking: "Great. I should've gone to culinary school." Not exactly. Songs are like a pie if you underst

Music licensing is one of those filmmaking topics where expectations and reality don’t always line up. Some music is relatively affordable. Some is surprisingly expensive. And two songs that sound equally “famous” can have completely different licensing costs depending on ownership, usage, and approvals. Understanding where those costs come from is one of the most important parts of building a realistic music strategy for your film. Because while you do not need a massi

The Saban Theater hosts the 2026 Golden Trailer Awards. Photo by Ezra Broder The best in entertainment marketing took center stage at the 2026 Golden Trailer Awards, celebrating standout movie trailers, promos, print campaigns, and the creative talent behind them. Held at the Saban Theater for the first time since 2014, the 27th annual event was hosted by comedian Morgan Jay, best known for his auto-tuned audience heckling. He even got a stab in at our VP, Film/TV & Sampling,